Everyone involved in frames of blogs or websites will always look for ways to get content to occupy the top position in search engines. It is necessary to implement optimizations so that blogs and websites get the highest positions. One effort is to implement Google SEO (Search Engine Optimization). What is SEO? How does SEO work?
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What is SEO?
SEO is a strategy or action to optimize a blog or website to get the first position in Google searches. Blog activists apply optimization so that search engines can assess whether the blog or website is worthy of appearing in the top position of search results or vice versa.
The better the Google SEO, the easier it will be for the website to rank in search engines. So, it is logical that many website owners use SEO services to increase their website ranking. What’s the goal? So that the potential for organic traffic will increase. This traffic can then be more precise and in line with the purposes of the website you created.
However, you need to know that SEO is not a simple job. Moreover, SEO is a process that has no end. It means that you cannot stop at once to optimize your blog or website.
It turns out that in looking for high traffic with a clear target, it is mandatory for us to always learn how search engines search for a website. And one of them is that the website must have qualifications as the main requirement.
Tips to Do SEO in Content Optimization
Content competition in the current internet era created the concept of search engine optimization (SEO). This concept offers various approaches to optimizing website content so that it can appear on the first page of the Google search engine. There are many tips to make your website appear in the top position.
Research Keywords
Doing keyword research before creating a blog post or content for a website page is very important.
Create Complete Content
Try to position yourself as a search engine user. Of course, you want to find the answer to a question, right? Therefore, the content you create must match the search intent of your target readers. In other words, the content must also provide the answers the reader wants.
Understand the Main Keyword Intensity
Pay attention to the intensity of use and distribution. Excessive use of one keyword in content will affect the site’s ranking because it is considered keyword stuffing. Keyword locations that are too close to each other will sound unnatural.
Use Structured Headings
When used correctly, headings will provide a logical structure to your content so that the information presented looks more natural. Search engines will also use it to understand the main points of your topic. It is good for Google SEO.
Install the SSL Certificate
Using an SSL certificate is an obligation if you want to increase your site’s ranking in Google search results. Now, web hosting services provide free SSL certificates.
Use a Sitemap
A sitemap is a very important part of a website as the main tool for search engines to find, understand the structure, and index websites. The default sitemap is in XML format, which search engines can easily read and index. Sitemaps can also be presented in HTML format, which is more user-friendly and intended primarily for visitors.
Not much has changed since the sitemap first existed. While search engine spiders have become more sophisticated, sitemaps remain essential—especially for large or complex websites—as they help ensure that new or updated pages are discovered and indexed efficiently. Therefore, having a sitemap on your website is still highly recommended, as it benefits both users and Google.
How SEO Works On Search Engines
Achieving first ranking on Google has many benefits, which need to be accompanied by the website owner’s ability to optimize. There are many things you need to know, one of which is how SEO works. Google has robots that we often call crawlers or spiders. These spiders work to crawl websites.
There are three main principles of how Google SEO works. See the following explanation.
- Crawling: The process where robot crawlers will crawl a website to find content, looking at the code or content for each URL it finds.
- Indexing: In this process, crawlers will store and organize the content they found during the previous process (crawling). After a website page is in the index, the page is in the process of appearing as a result of the keywords the user types into Google.
- Ranking: In this process, Google will display content that can provide the best answers to user’s questions. Yes, the content that best matches the visitor’s search goals will be in the top position. For example, when you search for tips on dealing with hair loss, the results will appear based on the most relevant pages.
Learning SEO will never end. Beginners must be ready to learn many things at once slowly while practicing existing Google SEO methods. Because each algorithm may change dynamically, be a website builder who continues to update capabilities and is open to new things.